On Page Optimization
Today we will learn
about the on-page optimization. On page optimization is the optimization of
your pages of the site.
Few changes are
required to be made. It’s not a difficult Job. It’s just to make your Site/Blog
easier to the search engines for finding the stuff.
It’s quite easy to
understand and work.
The main work to be
do is explained below.
- Title tag
Title tags are one of
the most important. We put title tags at the top.
These tags appear in
the search results. It is the place where we tell search engines, what we have
done.
Title tags should be
relevant to the content. It may be a company name or any thing else. Always try
to give title tags extremely relevant to the content. Its better if you add a
keyword of your material in your title tag.
Give Title Tags to
the each page, because, google optimize each page individually. Always try to
add title tags which are easy to understand for search engines and visitors as
well. It will shorten your efforts.
If you want to see the value of title tag just copy the title of my blog "The best free stuff is for you" past it in google , and see the results.
- Content
Content is
King. It’s true. You should have a quality and unique content.
If you have content
that is not available yet on net. It may give fame to your Blog/Site.
So always try to add
content which is unique and original. You should be conscious about your
content. You can check everything about your content on PaperRater.com
It’s the main key to
success.
- URL
URL is the main thing that
attracts search engines. You should never use the parameters in the Url. Search
engines hates parameters in the url. While you are using $ %
& .. bla bla .. it’s not easy for visitors o remember and it’s
really difficult for search engines to understand. So you should be careful
about the url. The best thing is to use the keyword in the url.
- Spider Food
Spiders food is
html and text. Spiders read html and text only. They can’t read flash, they
don’t know about the pictures and videos, so you should be careful about it. Do
you know which one is the best page for search engines to crawl? It is a simple
page that includes only html and text.
5. Site Architecture
There is a
big to consider here. But, our subject is to make our Blog/Site so much easy
that search engines may easily crawl it.
It’s really easy to
do. As we know, search engines read html and text only. So try to have maximum
text and avoid java and flash. Because search engines can’t read flash and
java, they don’t recognize the photos and videos. So as you use these things.
You should add sufficient text with it so that people and as well as search
engines may crawl it easily. For example if you are adding photo then you must
should add alt text as well. The content should not be a number of clicks away
from the home page. It will make difficult to find out content for visitors and
search engines as well.
As your site is easy
to understand, it will increase your value in crawling.
- Frequently Updated Content
Updates
are the most important thing. As you update daily your site, the search engines
will always remember you. It will increase your ranking in search results.
- Start a Blog
As you have a site,
start a blog there. It is the way an authority voice on the internet. As your
blog is not spam and is useful then it will increase your ranking in search
results. You would have to update it time to time, your blog should be
attractive so that it will attract people.
At Last , You should remember one thing, your Site/Blog should be for people not for search engines. Thats why you should give people first priority . You should always know, people are your visitors not the search engines, if your blog is not simple for people, they will ignore you.
If you have any question or confusion, feel free to ask, you can comment on my any post.
Good Luck.
